Product consulting & turnkey development

Build and launch
your AI startup
in 28 mornings.

A focused first release in four weeks. Product strategy, design and development for AI founders.

Discuss your projectExplore services

Selected work.

Product roles and independent ventures.

Rask AI

Product role
Rask AI official landing page, October 2026.

Translate and dub video for a global audience.

ARR within the first year
$9M
Monthly active users
100K+
PM & PMM

FlyMyAI

Product role
FlyMyAI official landing page, October 2026.

Model access and infrastructure for AI products.

Annual signed contract value
$2.4M
To close those contracts
9 months
Chief Product Officer

Planmasta

Founder-built
Planmasta: content calendar
Planmasta: video editor
Planmasta: camera controls

An AI content studio for iPhone.

Founder & builder

Bootstrap

Founder-built
Bootstrap official landing page, October 2026.

Growth tools built for founders.

Founder & builder
Dmitrii Pokidov

Founder & Product Leader

Dmitrii Pokidov

10+ years building digital products.

MBA, AI/ML Product Management
ITMO University

Georgiy Umanovskiy

Marketing Leader

Georgiy Umanovskiy

Marketing, sales and business development.

Ex-Business Development Team Lead
TikTok

Work with us.

Start with the decision or the build.

Test the core idea

14days

MVP in 2 Weeks

One core workflow, ready for real users.

Build the first release

28mornings

Product Launch

A first product release with a route to market.

Make the next decision

90minutes

Strategy Session

A clear direction for your product and go-to-market.

Find the bottleneck

3-5days

Product & AI Audit

Know what to fix, and what can wait.

Every engagement starts with an agreed scope, fee and timeline.

Our expertise.

Research

  • Product research
  • Marketing research

Development

  • Frontend & backend
  • ML & MLOps
  • Mobile

Marketing

  • Performance
  • Influencer marketing
  • Media

Sales teams

  • Team setup
  • Sales playbooks
  • Outbound & pipeline

Have a problem that crosses disciplines?

Tell us about it

A few details.

How do we choose the right starting point?

Send a short brief. If the customer or problem is still unclear, a Strategy Session is usually the starting point. A defined core workflow fits an MVP; a wider first release fits Product Launch.

Can my product really be ready in two or four weeks?

That depends on the scope, required data, integrations and feedback cycle. Two weeks covers one core workflow. Four weeks covers an agreed first release. We confirm the delivery date after scoping.

How are price and changes handled?

You receive a proposal with the scope, fee and timeline before work starts. New requirements are assessed for cost and timing before they are added. Third-party services, media spend and ongoing support are listed separately.

Who will I work with?

Dmitrii leads product direction and delivery. Georgiy leads marketing. We agree the specialists and responsibilities for your project in the proposal.

What happens after launch?

The handover includes the agreed deliverables, source code, account access and documentation. Ownership, maintenance, support coverage and any response times are defined in the agreement.

Start a conversation

What are you
working on?

A few lines about your idea are enough to start.

Send a project brief

Or write to Dmitrii directly:

LinkedIn ↗

AI video localization

Rask AI

PM & PMMSep 2022 - Apr 2025
ARR within the first year
$9M
Monthly active users
100K+
Rask AI official landing page, October 2026.
Official landing page, October 2026. ↗

The task

Take AI video localization from discovery and an initial prototype to market.

Dmitrii’s role

Dmitrii led discovery, built the initial prototype and owned go-to-market. He also expanded the US enterprise segment and led an internal AI R&D team.

The result

During his go-to-market role, the platform reached $9M ARR within a year of launch and 100K+ monthly active users. US enterprise customers reached 40% of total revenue.

Company results during Dmitrii’s product role, as recorded in his CV. Rask AI was an employer, not a studio client.

Discuss a similar projectVisit Rask AI ↗

AI infrastructure

FlyMyAI

Chief Product OfficerApr 2025 - Sep 2026
Annual signed contract value
$2.4M
To close those contracts
9 months
FlyMyAI official landing page, October 2026.
Official landing page, October 2026. ↗

The task

Turn AI inference infrastructure into an API product with a commercial model.

Dmitrii’s role

Dmitrii owned product strategy, architecture and go-to-market. He specified the agent harness, tools and GPU modules, led API sales, and drove the shift from media-model inference to agentic inference.

The result

Personally led sales and API monetization, closing $2.4M in annual signed contract value within nine months.

Signed contract value is not ARR. This is Dmitrii’s historical CPO experience, not a studio client engagement.

Discuss a similar projectVisit FlyMyAI ↗

Creator tools

Planmasta

Founder & builderIndependent venture
Planmasta: content calendar
Planmasta: video editor
Planmasta: camera controls
App interfaces from Planmasta’s official release screenshots. ↗

The task

Bring content planning, creation and editing into a single mobile workflow.

Dmitrii’s role

Product concept, user experience, AI content workflows, development and release.

The result

Published on the App Store under Dmitrii Pokidov. The app includes content planning, AI image and video creation, and video editing.

An independent product. No revenue or audience figures are claimed here.

Discuss a similar projectView on the App Store ↗

Go-to-market software

Bootstrap

Founder & builderIn development
Bootstrap official landing page, October 2026.
Official landing page, October 2026. ↗

The task

Help founders handle go-to-market work across research, content and outreach.

Dmitrii’s role

Product direction, design and development of a shared workspace for growth workflows.

The result

An independent venture in development, with a public site and tools for ASO, content and outreach.

Early-stage venture. No paying-customer, revenue or conversion metrics are claimed.

Discuss a similar projectExplore Bootstrap ↗

14 days · Test the core idea

MVP in 2 Weeks

One core workflow, ready for real users.

A good fit when

You have a clear user, a specific problem and one workflow to test.

What you leave with

  • A scoped user journey and interface design.
  • A working core flow, built and deployed.
  • Source code, account access and handover notes.

Before we start

A decision-maker, access to the required data and services, and time for feedback during the build.

A focused experiment. Broader journeys, additional platforms and complex integrations are scoped separately. Scope, fee and timeline are agreed before work begins.

Scope my MVP

28 mornings · Build the first release

Product Launch

A first product release with a route to market.

A good fit when

You have a validated direction and need a first release people can actually use.

What you leave with

  • The agreed product journeys, from interface to backend.
  • Required integrations and product analytics.
  • A launch plan, go-to-market support and handover.

Before we start

An agreed release scope, available data and accounts, and a founder who can make product decisions.

Our four-week launch engagement. The timeline is confirmed after scoping; new features are estimated before being added. Scope, fee and timeline are agreed before work begins.

Plan my launch

90 minutes · Make the next decision

Strategy Session

A clear direction for your product and go-to-market.

A good fit when

You are choosing a customer, shaping an offer or deciding what to build next.

What you leave with

  • A working session on your most important product decision.
  • A focused first-version scope or test plan.
  • Written next steps and open assumptions.

Before we start

A short brief, your current product or idea, and the decision you want to make.

A decision session with written follow-up. Development and ongoing advisory work are separate engagements. Scope, fee and timeline are agreed before work begins.

Discuss a session

3-5 days · Find the bottleneck

Product & AI Audit

Know what to fix, and what can wait.

A good fit when

You already have a product and want to understand what is blocking progress.

What you leave with

  • A review of the agreed product journey and technical surface.
  • An assessment of relevant AI workflows and their limits.
  • A prioritized set of improvements with reasons.

Before we start

Access to the agreed product areas, relevant data and a clear question for the review.

Review depth and access are agreed first. Implementation of the recommendations is scoped separately. Scope, fee and timeline are agreed before work begins.

Scope an audit

Our expertise

Research

Know who to build for, and why they would choose you.

What we can work on

  • Customer and problem interviews.
  • Market, competitor and positioning research.
  • A decision brief: evidence, assumptions and the next test.

Research scope depends on your question and access to customers.

Discuss research

Our expertise

Development

Turn a defined workflow into a product people can use.

What we can work on

  • Interface and backend implementation.
  • AI workflows, model integration and deployment.
  • Mobile products and release preparation.

We agree the stack, specialists, data access and acceptance criteria in the proposal.

Discuss development

Our expertise

Marketing

Give the product a clear offer and a route to its audience.

What we can work on

  • Positioning, landing pages and campaign planning.
  • Performance and creator campaign setup.
  • Creative briefs, media planning and measurement.

Campaign scope, media spend and external production are agreed separately.

Discuss marketing

Our expertise

Sales teams

Build a sales motion your team can repeat.

What we can work on

  • Customer profile, qualification and offer design.
  • Outbound messaging, pipeline stages and sales playbooks.
  • Team roles and a practical operating process.

The engagement can focus on strategy, setup or execution. Staffing and targets are agreed for your project.

Discuss sales teams

Founder & Product Leader

Dmitrii Pokidov

Product strategy, engineering and go-to-market, from the first decision to a working product.

Experience

Former Chief Product Officer at FlyMyAI and Product Manager / Product Marketing Manager at Rask AI. Founder and builder of Planmasta and Bootstrap.

Education

MBA, Engineering & Management of AI/ML Products, ITMO University (2019 - 2021).

Bachelor of Engineering, Software Engineering, ITMO University (2015 - 2019).

Dmitrii on LinkedIn ↗

Marketing Leader

Georgiy Umanovskiy

Marketing experience across agencies, media platforms and brands.

Experience

Former Business Development Team Lead at TikTok and Head of Marketing at Quadcode.

At The Morning

Marketing leadership: positioning, acquisition and the route from a product launch to its audience.

Georgiy on LinkedIn ↗iFX EXPO speaker profile ↗

A first conversation

Tell us what you have in mind.

The idea, the challenge, or the next thing you want to build.

Your brief is stored securely on our server and used to respond to your enquiry.

Prefer email? pokidovdima@gmail.com

Privacy

Your enquiry.

What we keep

Your email, selected service, project description, submission time and a broad source category such as LinkedIn or direct. Dmitrii Pokidov uses these details to review and respond to your enquiry. Enquiries are stored in a private database on the website’s server. FormSubmit processes the email notification and forwards your enquiry to Dmitrii’s Gmail. See FormSubmit’s privacy policy for its handling of data.

Site measurement

We count page visits, card opens, brief starts and accepted submissions by broad source and service. We do not use advertising trackers or analytics cookies. Brief text and email addresses are not included in these event counts.

Retention and requests

Unconverted enquiries are removed from our active database after 180 days. Email copies are kept only as needed for the conversation; you can request their deletion. Enquiries that become projects are handled under the project agreement. For access or deletion requests, contact pokidovdima@gmail.com. Hosting access logs and short-lived abuse-prevention records may contain connection information.